Courses

Digital Marketing with GenAI Advanced Program

Fees: ₹ 65,000 + 18% GST 23 weeks
Placement opportunities Mentor-led online
Upcoming Batch:
scheduled 31-Mar-25 23 Weeks (Mon, Wed, Fri) 07:30 PM to 09:30 PM
scheduled 28-Apr-25 23 Weeks (Mon, Wed, Fri) 07:30 PM to 09:30 PM

The NIIT advantage

Turning ambitions into achievements
  • Expert-led learning – gain insights from academicians and industry leaders
  • Global recognition – NIIT certifications ensure job readiness from day one
  • Project incubation – elevate projects through individual or group presentations
  • Industry-aligned training – learn through real-world applications
Built in placement assistance
  • ₹ 6.5 LakhsKickstart your career with salaries up to*
  • 100%Eligible learners placed*
https://elevate.niit.com/india/wp-content/uploads/2024/11/Frame-9.png
  • Search engine optimization – boost visibility and traffic
  • ROI optimization – maximize returns with data insights
  • Website building – create high-converting websites
  • Social media marketing – build brand presence
  • Influencer marketing – expand reach with influencers
  • Content marketing – attract and retain customers

What you’ll learn

  • Digital Marketing Fundamentals
  • Boost Your Brand: Mastering Social Media & Influencer Marketing
  • Paid Social Media Marketing
  • The Google Advertising Ecosystem, Programmatic Media, and CTV
  • Google Analytics, Campaign Management & Reporting
  • Email Marketing and CRM
  • Navigating the Amazon Ecosystem
  • Capstone Project

Our hiring partners

HCLAccentureInfosysTCSOracle63 MoonsFinoculusHexawareHDFCSentienzHays

Am I eligible to apply?

Unlock exciting career opportunities!
  • If you have completed class X, XII, and graduation, you’re eligible to apply.
  • Ambitious final-year undergraduates can apply now—graduate successfully and kickstart your career journey!
  • Tailored for aspiring digital marketing enthusiasts and professionals—open to all academic backgrounds!
  • Discover your pathway to placement assistance—explore our FAQs for detailed insights!

Enroll in just a few easy steps!

  • Fill application

  • Pay fees

1. Application
    +91 Get OTP

    What are my finance options?

    We have multiple payment options to suit your needs. Full upfront payment gets you a special 5% concession (₹3,250).

    • Program fees ₹65,000 + 18% GST
    • Booking fees ₹1,500 + 18% GST
    Payment Options Down payment
    Pay full upfront: ₹61,750(Inclusive of 5% fee concession)
    * All fees shown are exclusive of 18% GST

    Frequently asked questions

    We are here to make your admission journey smooth and simple. Below are the key steps and criteria to ensure you are set up for success:

    • Direct Admission: Secure your spot directly by self-evaluating and self-declaring your eligibility.
    • English Proficiency (Self-Declaration): CEFR mid-A2 or above, with the ability to understand, interpret, and respond effectively in conversations.
    • Aptitude Skills (Self-Declaration): Logical reasoning, rational thinking, problem-solving, and basic Class X Mathematics to assess analytical abilities.
    • IT Proficiency (Self-Declaration): Familiarity with Microsoft Office, email, and web navigation.

    Once you ensure eligibility criteria, we will guide and support you every step of the way as you embark on this meaningful and rewarding learning journey.

    Refer T&C for more details.

    Minimum Eligibility to Join

    • Graduated & final year students of any 3 or 4 years degree program
    • Any stream in Graduation
    • Interest in marketing
    • X, XII & Graduation (Till Date):35%

    This program is designed to build the core competencies i.e., the knowledge and skills required to perform the tasks required for the Digital Marketing job role at an entry level. As part of the learning journey, learners build the right attitude that sets them up for seamlessly transitioning to this role, as well as making them aware of some of the best practices that professionals are expected to adopt. The tough challenges that they encounter as part of the program and the capstone project help accelerate their experience. As part of our holistic approach to making them job-ready we ensure that learners are equipped, not just with technical competencies, but also the complementary engineering & professional competencies.

    • Website Design and Search Engine Optimization
    • Marketing on Various Social Media Platforms
    • Paid Marketing in the Google Ecosystem
    • Use eCommerce Channels Effectively
    • Project

    Upon program completion, learners will proficiently grasp Digital Marketing Fundamentals, adeptly manage a brand\'s social media presence, leverage social platforms for marketing, master Search Engine Marketing (SEM), analyse and optimise campaigns using data-driven decisions, develop comprehensive strategies, and efficiently utilise Generative AI tools to achieve impactful results.

    Upon program completion, learners will proficiently grasp Digital Marketing Fundamentals, adeptly manage a brand\'s social media presence, leverage social platforms for marketing, master Search Engine Marketing (SEM), analyse and optimise campaigns using data-driven decisions, develop comprehensive strategies, and efficiently utilise Generative AI tools to achieve impactful results.

    • The program comprises of multiple courses. Each course comprises of multiple sprints. A sprint is the smallest unit of delivery which consists of 2hours Synchronous Session (Live mentor led session) where concepts are covered, followed by 2hours of Asynchronous session (self-paced as per learner convenience), where the learner has to complete the assignments related to the sprint and submit the same to the mentor for evaluation.
    • It is very important for the learner to complete the assignments on a daily basis and ensure there are no backlogs.

    • While the duration of the program is fixed, the calendar duration of the program depends on the batch schedule and pace of the batch.
    • The pace of the batch is defined as number of sprints covered in a week.
    • E.g., if the batch schedule is defined as Mon, Wed, Fri 7:30pm to 9:30pm; there are 3 sprints covered in a week. Each sprint includes, Synchronous session of 2hrs which will be held on Mon, Wed and Fri from 7:30pm to 9:30pm. Post the synchronous session, the learner has to devote min 2hours to complete the assignments and submit before the next sprint session.
    • The program duration will be approximately 12 weeks @ 1sprint a day for 6 days of the week
    • The program duration will be approximately 24 weeks @ 3 sprints per week for 3 days of the week
    • The program duration may be extended subject to holidays and any other disruptions beyond NIIT’s control

    • If the applicant is below 21 years of age then they need to apply for the loan along with a co-applicant that is at least 21 years of age
    • Minimum documentation to apply for a loan are --> 
    • PAN Card, 
    • Aadhar Card (Front + Back), 
    • 6 months’ income showing Bank statement, 
    • Recent 3 months’ salary slips for working professional and Business registration proof/Recent ITR for self-employed individuals or businessman
    • In absence of complete or required documentation, the loan application may be rejected by the loan partner. The loan application acceptance and rejection are at the sole discretion of the attached lenders.
    • Additional documents may be requested and are subject to the applicant\'s profile and eligibility fitment
    • In case you are unable to provide the documents listed above, please reach out to your Program Advisor to discuss other possible alternatives

    You can read the complete set of Terms and Conditions for this program at https://www.niit.com/india/terms-and-conditions.

    This program focusses not only on the technical development of the learner, but also on the professional skills which helps to improve the employability quotient of the learner. We offer tailored placement services to help learners succeed in their career journeys. This structured approach ensures learners are well-equipped to meet industry demands and secure promising career opportunities. Below are the categories and their eligibility criteria:

    A. Placement Assistance: Provides up to 3 selection opportunities within 120 days of entering the Placement Bank, along with Career Guidance, Client Briefings, Mock Interviews, and Post-Screening Feedback. The below are requirement for the learners to avail the same.

    • Age: Below 28 years
    • Status of Program Profiler: Cleared (at the time of admission, if applicable)
    • Graduation: Completed (stream and percentage of marks as per program eligibility, if applicable)
    • Program Performance: 70% or higher
    • Placement Preparation Module Performance: Green
    • Refer to T&C for more details

    B. Career Guidance: Offers scheduled sessions during the program, including Guidance on building Digital Portfolios, LinkedIn and Git Profiles, Industry and Alumni Connect Sessions, and Interview FAQs. The below are requirement for the learners to avail the same.

    • Age: No restrictions, open for all enrolled learners
    • Status of Program Profiler: Cleared (at the time of admission, if applicable)
    • Graduation: Completed (stream and percentage of marks as per program eligibility, if applicable), undergraduates can also avail this service
    • Program Performance: Not applicable
    • Refer to T&C for more details

    Learner success stories

    Digital Marketing with GenAI Advanced Program

    It was a great experience with NIIT. My journey was all about growing each day. I learnt so many new things during the course with exploring new tools in each session. The assignments really helped in...

    NUPUR VERMA

    Digital Marketing with GenAI Advanced Program

    Hi, I’m Vishal Singh. I graduated in year 2021 after my Hospitality Management I joined NIIT Full Stack Digital marketing Program. Under that program I learnt so many technical Skills, be it from SEO,...

    Vishal Singh​

    HiveMinds

    Digital Marketing with GenAI Advanced Program

    I had a wonderful experience at NIIT. I specially like our Mentor who taught us and held us whenever we asked for her help. I also a wonderful experience with the placement team. They supported us thr...

    Shreyansh Jain​

    Merkle Sokrati​

    Digital Marketing with GenAI Advanced Program

    My journey with NIIT will forever a grateful experience in my heart. During the PROGRAM I learnt so many new things and new tools in each session. The assignments really helped in understanding everyt...

    SOREIPAM M ABONMAI

    THRILLOPHILIA

    Digital Marketing with GenAI Advanced Program

    I had good learning experience withNIIT.The content in the course helped me to learn Digital marketing in brief and easy to underatand. The practice task make me to get hands on experience in all chan...

    Gowsalya Gopalakrishnan​

    Hiveminds

    Digital Marketing with GenAI Advanced Program

    I would like to thank you for providing me with an invaluable learning experience during my time at NIIT. I have gained much practical knowledge about the field. The course was really diverse and touc...

    Riya Mahendru​

    Orientbell

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